An analysis of the latest television commercial for Casa Tarradellas pizzas shows us a possible conclusion, omitting the truth is also a way of lying. It all starts when we see the advertisement and contrast dialogue and images, we can then realize that it is a type of advertising that tries to establish erroneous deductive answers in those who contemplate them and especially in children.
A pizza can be a healthy and healthy food if it is prepared with fresh and natural ingredients, it is not the case of prepared pizzas that are loaded with additives, dyes, stabilizers and preservatives, some of them negative for human health. We do not find admissible the way in which the truthful answers are omitted in this announcement that may predispose children to associate prepared pizzas with a healthy and balanced diet. The dialogue begins in this way, in a scenario that shows an old country house, a grandmother appears walking with her grandson, the child asks "Grandmother, what did the children in this house eat before? The answer provided is completely truthful, "what children have always eaten." In the past there were neither prepared dishes nor artificial components used in food processing.
The following scene shows the grandmother preparing a pizza dough and natural ingredients, oil, tomatoes, cheese, etc. appear on the table, the child asks “and what is it?”, The grandmother answers coinciding with the images shown, “ Well, good and natural things, bread, oil, cheese. ”
So far it could be a normal announcement, but when the child asks, "So they ate pizza?", Grandma's answer is a clear omission of the truth, since the answer has nothing to do with the question. "There are ... good things do not change." This is a clear example of its intent, it can be considered a subliminal announcement.
Pizzas can be a nutritious and fun food for children as long as they are made in an artisanal way and with fresh products, you can advertise a prepared pizza, but in no case show that it is a traditional product in the feeding of children and less when It turns out to be a prepared dish.
